“The best way to predict your future is to create it.” – Abe Lincoln

Ready to Evolve?

I work with a select group of individuals who are ready to make the next 6 to 12 months the time that they will create the personal or professional life they deserve.

They don’t pay me by the hour or for session time. They are committed to the long term transformation they create when working with me on thier desired outcomes. The results come as a product of challenging themselves consistently, caring for themselves more deeply, changing how they orient to obstacles and ending procrastination.

“For more than a decade, I’ve spent a lot of time with people who call themselves coaches. Very few of them are truly able to help people — much less help people to transform their lives. Joe Bernstein is one of those rare, natural coaches. He was born to do this work. Everything about his life has prepared him to help others make powerful, lasting changes in their relationships, career, and personal lives. Joe has the ability to be incredibly supportive while also bringing the tough love when needed. He doesn’t tolerate bullshit. He doesn’t get caught up in hype. He believes in the value of doing deep work and letting the best version of ourselves — our health, mindset, sex, money, and life experiences — unfold naturally as a result.”  Read Full Story

- Tripp Lanier, Men’s Coach and Host of The New Man Podcast

“Working with Joe has been a life changing experience. I trust him enough to share things I don’t share with others, while knowing he will call me on my bull shit in a compassionate way.  I had a goal to spend less and earn more. Not only am I spending less but because Joe helped me see my value, speak my truth and stand up for myself, I now make $30,000 more a year in the same exact position! Now I take full responsibility and ownership over my health. I enjoy movement regularly and have reconnected with nature.  If there is anything in your life that you want but don’t have in wealth, career, health or mindset, Joe will help you reach the next level of success.”  Read Full Story

- Dave Standish, Senior Technology Consultant

With Joe’s help I got a promotion with more responsibility, less stress and was more exciting to me. I took the lead with my new bosses. I told them when I’d start, what my key objectives where and what the plan was for my role…not the other way around. Because of our work together, I now stand in my bold leadership energy consistently. I know I am an expert, and I feel like I’m in charge at work and in my life.  I would recommend Joe to anyone who is ready to make serious changes with food and health or anyone who is ready to step up in career or business. ” Read Full Story

- Jeff Coulter, Senior Instructional Design Specialist - GAO Learning Center

"As a consumer of personal development work, I'm always looking for folks who walk the talk. Joe is one of those rare men that does. The guy's got a pulse on everything, and delivers truth in a way that is both boldly direct and approachable. His passion for change and transformation is contagious, and he will not not let his clients "slip by" or "settle". I trust his skills unconditionally and would recommend him to anyone truly ready to create or heal at a high level." ” Read Full Story

- Craig Revord, Transformational Performance Coach, MA LPC

“My whole life I would talk about the things I wanted to do and usually not get them done. Now when I say I want to do something, it gets done at least 90% of the time. Now I am more of the man I want to be. I get up early and get shit done consistently before work. I’m not negotiating with myself; I commit to a goal and take action. I exercise daily, step right into difficult conversations, and I’m disciplined. I am a pro-active participant in my life; I’m intentional about what I do. I’ve sharpened my clarity on priorities and no longer procrastinate. Work with Joe if you want to be in integrity with yourself, create new habits that will empower you and improve your relationships. If you care about your growth and you have ever felt “stuck”, hire Joe.” Read Full Story

- Damian Popkin – Community Sports Director

“As a coach, Joe is very present, powerful, open hearted and empowering. I highly recommend him. He certainly made a difference in my life.” Read Full Story

- Bennett, Licensed Certified Social Worker

“Throughout my life, I'd been a heavy smoker and drinker. I'd try more times than I can remember to quit, cut back, and get healthy - failing over and over and over. I believed I just didn't have it in me to change. I'm so grateful to Joe for helping me see I have the power to go after what I want - to be that healthy man I want to be. Today, I don't smoke...I run Ragnar Races. I don't think I can't ... I bike Century Rides. I'm a guy with confidence who says, "A triathalon, yeah, I can do that." And I will. Thank you Joe.”” Read Full Story

- Michael Cervino, VP of Partnerships at Causmo.com

“After 9 months working together I’m in the same size pants without dieting at all. That hasn’t happened before in my entire adult life. I’m less stressed. I’m more present and patient with my wife and kids. My communication with my employees is vastly improved. I was happy to hire you again, but this time to work on my business and my greater mission. The first time I hired you I was worried about the money. The second time I hired you, even though the scope of work changed and the price more than doubled, I wasn’t concerned. It was a no brainer. Working with Joe will challenge you to look at life differently and take action. If you are 100% committed to challenge yourself and grow…hire Joe for both your personal and business life.” Read Full Story

- Josh Perelman, Owner of Trophy Mart

“After a short period of time working together I learned to slow down and drop anxiety. I’m more confident and spend less time stressing out in my head. It grounded me. I used to think I had to wait until I had the perfect body to date again. Now I know that isn’t true. Perfectionism is almost gone and this shift has allowed me to finally pursue a dream of being a Pilates instructor.  I had been putting off this dream for 10 years. I would recommend Joe to help you with almost any problem if you are willing to take a hard look at yourself and receive some tough love. Food, dating, career, confidence, stress, anxiety all come to mind.” Read Full Story

- Chrissie, Executive Assistant SF Bay Area

“Joe, meeting you this year has been probably the best experiences so far. Aside, from doing my best to show up at work I found myself struggling to figure out a way to have a game plan to improve myself. After coming across your profile on LinkedIn I had to reach out because I saw a man who went through something similar to me but the only difference was…he found a way! After our session I was truly inspired to make a difference in my own life because I've met an individual who not only understood but was ready to become a coach and mentor to help me figure out a way as well! If it weren’t for you, I wouldn't have believed in my vision the way I do today!” Read Full Story

- Syed Bukhari, Luxury Retail GM and Owner of Shah Industries

“During the four months I worked with Joe, I created tremendous value for my entire life. The obvious outcome is my weight loss of 25 pounds. During those conversations, Joe created the space for me to gain insights and have “aha” moments. His commitment to me as a whole person came through clearly resulting in a sincere trust in him. He is inspirational and enthusiastic in his coaching, and I have a tremendous amount of gratitude for what I was able to create for my life though my connection with him. My life has improved because of working with Joe as my coach. I give Joe my 100% recommendation, and that isn’t something I give lightly.Read Full Story

- Steven, Artistic Entrepreneur

Who are my clients?



  • They are often successful business leaders, high performers, entrepreneurs or personal growth warriors.
  • My clients are done procrastinating, making excuses and looking for quick fixes.
  • They are clear on their values and firmly hold their boundaries. They do the inner work to transform how they see themselves and the world.
  • They create a powerful sense of drive and ambition and follow up with action.
  • They do all of this with a level of compassion and understanding of the human condition that they have never experienced before.
  • My clients are having conversations that they used to avoid with clients, family, employees, and bosses.
  • They are no longer spending time worrying about what everyone else thinks and they don’t spend time with people that hold them back.
  • This is the result of working together.

Real Client Results


  • They are boldy creating the conversations that they used to avoid that improve relationships at home and at work.
  • My clients are actually going on that trip that they have been talking about for years.
  • They are losing up to 70 lbs.
  • They are finally asking out the people they are attracted to.
  • They are finally taking the leap into a new career or a new business.
  • They are building friendships and social circles that they can grow with.
  • They are getting paid up to $55,000 more a year in the same job!
  • They feel more confident and have more and better sex or finally start to date again. 
  • They see opportunity everywhere and take action without procrastionation or hesitation. 
  • They know who they are and understand their value. They are finally feeling their power and showing it to the world. They are inspired and inspiring.


One of my long term clients is a business owner. In the past year he has created huge shifts in company culture, removed and replaced toxic employees, increased revenue by 15%, while feeling more fulliment at work. He also now leaves the office at 2:30pm daily to live out a life long dream of coaching high school wrestling. He spends more time with his family and claims he is much healither. He is a brilliant business man when it comes to process, profits and efficiency…now he is becoming a brilliant leader at work and at home. 


Another client is a Senior Technology Consultant who lost 30lbs, earned a 48% pay increase ($55,000) without having to change jobs, companies or work more. He also spends more time hiking and exercising, expanded his social circle by going to events he used to avoid and feels confident enough to start dating for the first time in years. 


One of my clients is a VP at a Silicon Valley Software Company. He has lost weight, created more time with friends and after 2 decades of sacraficing his time to work 12 hour days and answer emails at midnight he finally set boundaries and has created work life balance. He had the difficult conversation with his CFO that he had been avoiding for years. Now she trusts and respecst him more and so does his whole team. He is claiming his life back and spending time getting healthy and pursuing his life long dream of being an author. 


Another is a Director of a National Arts and Sciences non-profit. He came to me because he became mentally healthy through therapy, but hadn’t changed his daily habits to create the live he wanted. After just a few months he had lost 30 lbs, rid himself of chronic digestive disorder, and felt 20 years younger. More importantly he was simply happier and his employees noticed the change. As a public speaker he had a lot more confidence and began to go after the projects that lit him up, rather than taking what he was “supposed to” take on. Finally he found a romantic partner and created his healthiest love relationship ever, after almost 2 decades without a long term partner. 


For my clients, the time is now. This is when everything changes. Nothing is going to stop them. No more running, no more hiding.  

If you are serious about growing your business, career, love life or personal health, it’s time to reach out and apply to work with me.


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